Recipes for success
How to evaluate comms performance and prove your worth
Summer is usually the time to think through how you’re going to evaluate your internal comms, ready to shape your plan for the new year. Covid-19 makes that all the more urgent – you need to be sure that important messages resonate and reach people, and that your channels and culture enable colleagues to connect and feel that their voices are heard. Pressure on performance and costs also means that visibly demonstrating the value of IC could be what keeps your team in place to make their contribution next year.
We appreciate that many communicators will have less time and resources this year. So to help you get started, we’ve developed some ‘recipes’ for measurement success, giving guidance on what to do depending on the business outcome you’re looking for.
Our measurement mantra is to be clear about what you want to achieve right from the start. Different outcomes demand different research techniques, and you can save yourself a lot of time and trouble by focusing on what you’re able to influence and will make the biggest difference to your organisation.
We’re also offering some pro bono practical support – if you’re conducting research for the first time or have a measurement issue you’re unsure about, get in touch and we’ll arrange a conversation to talk through your challenges*. We’ve conducted communication research with over 70 organisations, from full global IC audits through to advising on survey questions for in-house teams to run themselves, so will be able to share our ideas and experience to help you take your next step.
So wash your hands, put your chef’s cap on and choose your measurement recipe!. These are our top rated outcomes, but we’re happy to chat through whatever’s on your plate!
Measurement recipes for
*Available for a limited period
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