Posts tagged Batch 01
Global research to inform strategic planning

Pinsent Masons is an international professional services business on a journey of growth and change. Keeping colleagues informed and involved is always a challenge, and the Head of IC was keen to understand how well the current channel mix was working for its 3,800 global colleagues. As a matrixed organisation, routes for line manager communication and opportunities for two-way conversation can be complex, and this was another key area of focus.

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Understanding channel effectiveness

HarknessKennett used a range of research techniques: the senior team shared their views through one-on-one interviews, both face to face and via Skype; we undertook interviews with colleagues working remotely; and office-based teams and managers joined workshops which enabled us to fully explore the future needs of internal communications.

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